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February 11, 2008

canthaxanthin and astaxanthin being fed to salmon to make them orange

State high court OKs consumer suits over artificially colored salmon

The state Supreme Court breathed new life today into a consumer complaint about the chemically induced orange coloring of farm-raised salmon and ruled that private citizens can sue to enforce California's food labeling laws.

The unanimous decision reinstated lawsuits filed in 2003 and 2004 that accused supermarket chains of misleading customers by failing to disclose on the labels that the fish had been fed chemicals to give their flesh the orange color of wild salmon.

Salmon raised in fish farms are naturally grayish but take on the orange hue of their free-swimming kin after consuming the chemicals canthaxanthin and astaxanthin. Those substances are also part of wild salmon's natural diet, and the plaintiffs are not claiming that they are harmful to humans.

But the suits contended that the stores induced some customers to pay higher prices for salmon and led others to buy fish they normally would have shunned because of the artificial coloring.

yum

Posted by TY at February 11, 2008 5:17 PM

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