March 5, 2008

$50 bills discourage spending

Getting Going - WSJ.com

Adults show the same tendency. In a study that appeared in the March 2006 Journal of Consumer Research, Prof. Nayakankuppam and his co-authors, Arul Mishra and Himanshu Mishra, found that people were less inclined to spend if they had, say, a $50 bill rather than 10 $5 bills.

Classic

Posted by TY at 12:42 AM | Comments (0) | TrackBack